Who’s in My Referral POD…

A closer look at your ideal referral partners, and who you might want to add to your referral group…

80% of the referrals you get in a referral group will typically come from 20% of the partners in the group, and that 20% is usually made up of your IDEAL referral partners (or pod). The reason for this is simple — ideal referral partners or professionals in your pod provide complimentary services (to yours), serve the same market you do and consequently are in a position to easily refer you to their clients and contacts (and visa-versa).

For instance, if I’m a chiropractor it’s easy for me to refer a personal trainer or nutrionist (professionals in my pod), both add value for my clients and compliment what I do, but it’s not as easy or natural to refer a financial manager. If I’m a realtor, it’s easy to refer a mortgage broker or General Contractor, and so forth.

Giving and getting referrals from people in your pod is easy because when you refer or introduce each other you are helping your clients and prospects with something that compliments what you provide. This leads to referrals for each other, and more referrals from the client (because they begin to see you as someone looking to help them, versus just trying to sell yourself).

This principle applies regardless of whether you sell to homeowners, general consumers, small businesses, or yes, corporations. If there are professionals selling non-competing services to the same market you do, they can be good referral partners.

Here is a starting point of some ot the more broad, common pods and professionals in these pods. See where you fall, think about who  else you need to invite to your group, then check out  How to Find Your Ideal Referral Partners and A Simple Technique to Connect with Ideal Referral Partners

Property & Trades Professionals Pod

  • General Contractor
  • Landscaper
  • Architect
  • Landscape Architect
  • Interior Designer
  • Mover
  • Organizer
  • Engineer
  • Electrician
  • Painter
  • Decorative Finisher
  • Property Manager
  • Commercial Property Manager
  • Realtor
  • Commercial Realtor
  • Mortgage Broker
  • Reverse Mortgage Broker
  • Commercial Lender
  • Real Estate Attorney

Business, Tech & Marketing Professionals Pod

  • Ad Specialty Provider
  • Printer
  • Business Coach
  • Database Programmer
  • iPhone App Developer
  • SEO / Social Media Pro
  • Web Designer
  • IT / Tech Support
  • Video Production
  • Animation & Effects
  • Writer
  • Photographer
  • PR Consultant
  • Business Coach
  • Marketing Consultant
  • Branding Agency
  • Small Business Attorney
  • Credit Card Merchant Service Provider
  • HR Consultant
  • Recruiter
  • HR Benefits Specialist
  • Other Marketing Service Providers

Health, Wellness & Beauty Professionals Pod

  • Massage Therapist
  • Personal Trainer
  • Chiropractor
  • Nutrionist
  • Homeopathic Medicine
  • Physical Trainer
  • Psychotherapist
  • Accupuncture
  • Personal Chef
  • Hairstylist
  • Esthitician
  • Life Coach
  • Photographer

Finance Professionals Pod

  • CPA
  • Bookeeper
  • Estate Attorney
  • Corp. Finance Consultant
  • Mortgage Broker
  • Banker
  • Insurance Agent – P&C
  • Insurance Agent – Health
  • Insurance Agent – Long Term Care & Disability
  • Financial Manager
  • Financial Planner
  • Fiduciary

Family & Personal Professionals Pod

  • Family Attorney
  • Travel Agent
  • Dog Trainer
  • Dog Walker
  • Child Care
  • Tutor or Trainer
  • Personal Assistant
  • Personal IT Consultant
  • Mobile Vet
  • Personal Chef

Event & Entertainment Professionals Pod

  • Caterer
  • Event Manager
  • Wedding Planner
  • Florist
  • Photographer
  • Video production
  • DJ

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