We’ve written about it in the past, but it’s worth reiterating the importance of actively referring your partners. Reason one is that by letting clients know that you’re a hub of resources, you’re strengthening your client relationships; and strong relationships improves your chances for more business. Reason two is that actively referring your partners plays into the “givers gain” philosophy. It’s human nature to want to help those who have helped us.
Part of referring your partners involves actively seeking out opportunities to do so. Promoting partners in your social network can be an effective way to let clients and friends know that a) you’re involved in a referral group and b) that you’re a resource hub. Like any marketing activity, regularity and repetition is key. Social media is a great way to promote your partners on a weekly basis. Choose a partner to promote weekly, focusing first on your your Professional Pod (i.e. ideal referral partners). As with your one-on-one meetings, make your Pod the initial focus, and then expand outward to others in your referral group and sphere of influence.
Here are some examples of social media posts that you can use to promote your partners.
Your Partner4Leads group website includes easy to use links to Facebook, LinkedIn and Twitter (Posting About Your Group on Facebook, Twitter and LinkedIn). Get creative and get social when promoting your partners and group. It’s easy exposure and could help you find your next client or referral partner.