Your Referral Group is Your Personal Trainer for Business Networking…

Many people don’t truly get the full value of a referral group. Some think they’re simply a method to try and get others to refer business to them.  Learn to make your referral group your Business Networking Trainer and you’ll see optimal results…

Best Techniques to Invite Guests to Your Referral Group Meetings

Have you ever asked someone if they’d like to come check out your leads group meeting and gotten the reply, “No thanks, that’s not for me.” This is a common response. Discover the best ways to invite guests to meetings…

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Getting the Most Out of Linkedin

(Article & Video): See what happens when some people join Linkedin and discover things you can do to get the most out of Linkedin.

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Understanding Who Your Ideal Referral Partners Are – Why It’s Important!

(Article) One of the keys to making a referral network pay dividends is to make sure you surround yourself with your “IDEAL” referral partners. Learn who those professionals are and why you want to make an extra effort to connect and invite those professionals to your network or group.



Become a Referral Center & Generate More Referrals

(Article) Want to generate more referrals from your business partners and your clients, learn to become a referral center…

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It’s Not the Size of Your Referral Network

(Article) Building a referral network of other local business professionals isn’t about size, it’s about the quality. Learn why a focused, targeted committed referral network is the better than a large broad passive referral network….

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Build a Referral Marketing Program

If you are a local business professional looking to implement a cost effective small business marketing program or guerrilla marketing program there’s probably nothing you can do that will be more effective than building a referral network and launching a referral marketing program.

Of course everyone wants to have a referral network that generate more referral business, but why do some business professionals succeed with small business networking while others fail? Whats’ the secret to cultivating a strong referral program that brings in new business?

There are 2 major things to consider when working to building an effective small business referral network and referral marketing program…

First –  understand that the best people to network with are other business owners or professionals that sell non-competing / complimentary products/services to the same market you do. This lends itself to inherent or natural referral lead opportunities. For example, if I’m an electrician, my ideal referral partners might be a general contractor, a plumber, a handyman and a bathroom/kitchen remodeling specialist, etc… Or, if I’m a physical therapist, my referral network might include a massage therapist, physical trainer, holistic practioner, chiropractor and so forth… Every profession or professional has optimal, or ideal, referral lead partners. These potential partners will present the greatest referral lead opportunies for you, and visa versa. Look to network and connect with these partners. You can join a leads group (a business networking group) or referral network, or work to build your own list of partners through small business networking.

Second follow this golden rule or mantra, “Familiarity + Trust + Giving = Referral Leads”…

Let’s tear this mantra or rule apart and you’ll start to understand how to cultivate an active referral lead program and referral network.

First Familiarity – People in your network need to be really familiar with what you do. It’s pretty hard to refer someone if you don’t know what they do, what services they provide, who their best customers are, what makes them special or unique, etc…?  Look to help others who are part of your network fully understand what you do and the services / products you offer.

Second Trust – No one wants to refer someone to a customer or prospect unless they have a certain degree of trust in the person they are referring — they want to feel confident they are dependable, friendly and provides good service / value. Build trust with your referral partners and network through regular communications. Trust is built through repitition and dependability.

Third, Look to GIVE! – Perhaps most important, people start to feel a since of gratitude and reciprocal responsibility as you give to them (generate a lead for them). In the world of small business networking you’ll  quickly discover that your inbound referrals multiply in relation to your effort to generate referrals for others.

It’s not surprising that the majority of professionals who fail at small business networking, building a referral network or implementing a referral program fail because they never really did much for those in their network. While those who followed the simple rule or mantra of Familiarity + Trust + Giving = Referral Leads grew a powerful referral network and referral marketing program.

If you put these simple principles  to work for you, within a short period of time you will have an active referral lead network that’s generating plenty of new business.