Using Snail Mail to Generate Record Guest Numbers

Photo of Lindsey EhrlicherLindsey Ehrlicher and her amazing cast of co-leads of the Santa Rosa Leads Group (aka The M.A.G.E.) have figured out how to get 20-plus guests to a Visitors Day event. Lindsey recently messaged her group with a directive that has become standard procedure for planing their Plus+1 meetings. In the spirit of sharing, Lindsey gave me permission to post the content of her email and Visitors Day Letter. We hope you’ll find it inspirational and a valuable resource for planning your next Plus+1 meeting.

Good evening P4L,

Attached is the letter for our Guest Event on March 8th.  For those of you that missed the meeting today, here is what you missed….

In order to attend our fabulous Guest Event on March 8th at Merrill Lynch, you must turn in your 10 letters by February 22nd.  Two weeks from today.  The letter is already written and formatted for you.  All you have to do is insert the name of the guest, insert your name at the bottom and sign.  Don’t forget to put your business card in each envelope.  These 10 people/business’s don’t have to be people your know.  You can google the categories I sent out, Yelp, Facebook, phone book, business card bulletin boards at coffee shops; there are endless ways to find 10 business’s/people to invite.  If you do know the person/business and want to personalize the letter, you’re welcome to.  Just don’t take away what’s there, add to it.  All letters need to be stuffed, addressed and stamped; handed in to Ryan Kelly on the 22nd, at the meeting.

If you know now you will not be there, turn them in next week the 15th.  If something comes up the week of the 22nd and you can’t make it to the meeting, please arrange to drop them off at my office and we will mail the entire batch out on the 22nd.  This is a group activity and we can’t have a successful Guest Event without each and every one of you participating.  This group thrives on each members accountability, not just in this activity, in everything we do.

For those that haven’t participated in our event; having each member send out 10 letters has been proven to effectively grow referral groups and hold each member accountable.  It’s simple, easy and very effective.  On top of this, Ryan will also be creating a Facebook event and an EventBrite, similar to Evite.

I can’t thank you enough for all you do for the group.  The continued success and participation, will lead us to have the best group in Northern California, that is my goal!

~Lindsey

The Letter
Dear,

Does this statement resonate with you?

New business is critical for my job, business, or professional practice. Without it I am vulnerable to financial setbacks and professional challenges. With it I am unstoppable. The income it creates gives me financial independence and stability.

On March 8th at 11:30am you’re invited to a networking lunch to help benefit and grow your business. There’s no charge for the lunch and the meeting is no cost as well.

Where:  90 South E Street @ Sonoma Ave, downtown Santa Rosa.  Please utilize metered parking or available parking on Sonoma Ave.

When:   March 8th 11:30-12 Networking-Complimentary Lunch.
Meeting promptly starts at 12pm and goes until 1:30.

What:
This is a Partner4Leads referral group. We meet at the Merrill Lynch building at 90 South E Street in downtown Santa Rosa on Friday. Normal meeting hours are 11:45-1:30pm, lunch is included.

Why:
Your profession is one that our members have identified as a target
for referrals. We are an exclusive group, we only allow one member per profession and we would like to meet you.

On March 8th I can give you an introduction to my networking team of motivated local professionals who like helping and referring people. Bring about 50 business cards and be ready to tell people what you do, what a good referral would be for you and how we can help your business grow!

Make sure to RSVP and let us know you’re coming so we can have lunch prepared for you.

Best,

Get an editable copy of the letter here.

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How to Get the Most Out of a Referral Group

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Referral Business Networks and Leads Groups, Online vs Offline

Referral business networks and leads groups have existed in the offline (brick and mortar) world for a half a century. And during this period they’ve delivered consistent results for small businesses and professionals looking to generate referral business.

But with the advent of the Internet, how will these “real world” small business networks and referral communities fare — will they fade away being replaced by all the online business networking communities and solutions, or will they continue to prosper?

While online referral groups and business networks are useful and effective for some things, they’ll never replace the need for real world professional business networks and small business referral lead groups.

One big reason — people want / need / prefer regular face-to-face interaction with those they do business with, and certainly with those they refer for business. Studies consistently show that consumer confidence is the #1 factor that drives purchase decisions, and consumer confidence is created by familiarity, which is achieved through repitition. Meeting regularly, face-to-face, with your referral partners and referral network goes a long way in building true familiarity and confidence.

The most effective referral marketing programs will always incorporate regular real world face-to-face meetings with a committed group of referral or business networking partners. And this is something the online world can never deliver!