By guest contributor Tim Smith
Delivering a powerful spotlight presentation is arguably the most highly leveraged opportunity to generate more new customer leads in your networking group. After all, you are reaching many people at once with10 dedicated minutes of education about how and why you are worthy of receiving their valuable referrals.
Your objectives for a spotlight presentation should be similar to those for your business introduction:
- Explain who you are, what you do and for whom.
- Differentiate: address why you are better / different than customers’ other alternatives.
- Outline who is a good customer prospect for your business.
- Suggest ways to help other members recognize (or create) opportunities to refer you.
8 Tips for Effective Presentations
The better your presentation, the more leads you’re likely to get. Here are eight tips to remember to deliver a more powerful and memorable spotlight presentation:
- Content– Consider the main points your audience needs to understand for you to meet your presentation objectives. Prioritize what you want to say and keep it relevant.
- Organization– Organize your material into an order that gives the “high-level view” first and then drills down to specifics. People learn more when they understand what they’re about to learn and then have a framework to absorb the details.
- Visual Support– Use slides or handouts to make your content more interesting and/or illustrate key points. Consider how you can use graphic elements, such as photos, clip art, graphs, charts, posters, etc.
- Slide Presentation Tips– If you plan to use presentation software (e.g. PowerPoint):
– Type should be readable on the screen from a distance. Avoid type smaller than 20 pt font size.
– Bulleted points should generally not exceed 5-6 per slide.- A general rule of thumb is one slide for one minute of presentation.
– Animation is OK, but it should not detract from the content.
– Summarize main points on the screen, but NEVER read slides word for word. It’s considered unprofessional and annoys audiences!
– Arrive early to transfer your file with a USB flash drive (or hook up your laptop).
- Timeline– You have a maximum of 10 minutes, including taking time for questions from your audience. Ideal: gear your delivery for 8 minutes and allow 2 minutes for questions.
- Audience Engagement– People listen more closely if they feel connected to you. Make eye contact with your audience as you speak, shifting your gaze from person to person. Consider how to have people participate occasionally as long as it doesn’t negatively impact your timeline.
- Practice Your Delivery– The biggest mistake non-professional presenters make is failure to practice. Unprepared presenters often resort to reading their slides and/or find themselves out of time with major portions of their presentation still undelivered. Go through your presentation at least four times and, if possible, record your delivery.
- Bring a Handout– Give members material that helps them remember you and what you presented. Remember to include your contact information. You might also consider passing out a flyer with a special offer that they can use or share when making referrals.
–Tim Smith is a senior marketing consultant and website designer, and co-lead of the Partner4Leads Redwood Empire Leads Group. Visit his website at www.NewParadigmMarketing.com.