First impressions really matter

We love this post meeting message from Lindsey Ehrlicher of the M.A.G.E. (aka Santa Rosa Leads Group). Note Lindsey’s attention to first impressions, as related to representation at your referral group meetings. This one makes our “Messages that Matter” file.

Good afternoon,

Santa Rosa Leads Group (aka M.A.G.E.)Happy Thursday to you all! I look forward to seeing each and every one of you tomorrow at the Finley Center.

Do you have a guest coming? I sure hope so as I love to meet other business owners/professionals in the community and I also love seeing our group grow. That can only be done by inviting guests and introducing them to Partner 4 Leads. With our new venue, there is no shortage of space and parking so lets pack the room full!

From Rob’s post meeting follow up I was surprised to see about 7 members that when un-noticed with no representation; our group is generally good at finding and having subs. Another thing to think about, when you as a member, invite a guest and you tell them how great of group we have at X amount of me members, then they show up and there are only 18 members present, it could potentially be a first impression that they aren’t impressed with. We all get one shot at a great first impression so lets continue to try to have someone there to represent us when we can’t make it. Reach out to other members as well for help, that is what we are all here for!

See you tomorrow,

P.S. NO MEETING next Friday the 24th in observance of Memorial Day!

Lindsey Ehrlicher 707-718-2116
Better Homes & Gardens Real Estate

Refer Me or Ask Me for a Referral

Your Referral Group is Your Personal Trainer for Business Networking…

Many people don’t truly get the full value of a referral group. Some think they’re simply a method to try and get others to refer business to them.  Learn to make your referral group your Business Networking Trainer and you’ll see optimal results…

Best Techniques to Invite Guests to Your Referral Group Meetings

Have you ever asked someone if they’d like to come check out your leads group meeting and gotten the reply, “No thanks, that’s not for me.” This is a common response. Discover the best ways to invite guests to meetings…



Great Ways to Find Your Ideal Referral Partners

(Article) To build a powerful, active, professional referral network you have to connect with your ideal referral partners. How do find those professionals? Discover a few simple sources to find your best referral partners…


How to Get the Most Out of a Referral Group

Magnifying glass over pages (Article) Marketing & Referral Groups have been around for almost 3 decades.  Their purpose and objective is simple — create a local business community where members actively work to get to know and support one another through referral. But, to get the most out of a referral group you have to follow a few simple guidelines…


How to Uncover Referral Opportunities & Ask Someone if They Need a Referral

(Article) Not sure how to generate referrals for others or uncover referral opportunities for your referral partners. Explore some of the core principles, best practices and techniques used by professional networkers to digg-up referral opportunities…

Understanding Who Your Ideal Referral Partners Are – Why It’s Important!

(Article) One of the keys to making a referral network pay dividends is to make sure you surround yourself with your “IDEAL” referral partners. Learn who those professionals are and why you want to make an extra effort to connect and invite those professionals to your network or group.

Closing Referral Leads

(Article) When you receive referral leads from those in your referral network follow some simple, proven rules and practices to optimize turning those leads into jobs and clients.


Referral Business Networks and Leads Groups, Online vs Offline

Referral business networks and leads groups have existed in the offline (brick and mortar) world for a half a century. And during this period they’ve delivered consistent results for small businesses and professionals looking to generate referral business.

But with the advent of the Internet, how will these “real world” small business networks and referral communities fare — will they fade away being replaced by all the online business networking communities and solutions, or will they continue to prosper?

While online referral groups and business networks are useful and effective for some things, they’ll never replace the need for real world professional business networks and small business referral lead groups.

One big reason — people want / need / prefer regular face-to-face interaction with those they do business with, and certainly with those they refer for business. Studies consistently show that consumer confidence is the #1 factor that drives purchase decisions, and consumer confidence is created by familiarity, which is achieved through repitition. Meeting regularly, face-to-face, with your referral partners and referral network goes a long way in building true familiarity and confidence.

The most effective referral marketing programs will always incorporate regular real world face-to-face meetings with a committed group of referral or business networking partners. And this is something the online world can never deliver!