It’s a well known fact that Real Estate professionals are among those who typically do well in referral/leads groups. One reason that referral groups are can be such a great source of referrals, is because it gives professionals the opportunity to build new professional relationships and/or strengthen existing ones. Savvy real estate professionals recognize that there are opportunities abound within these tight communities known as referral groups. The one-on-one concept alone gives Realtors access to the clients and friends networks of their group co-members. Referral groups also present an opportunity or Real Estate pros to get acquainted with new faces that come in the form of group visitors (i.e. guests). In fact, the door is wide open for setting appointments with visiting guests, all of whom are prospective clients and group members. These one-on-one conversations can and often do result in closed transactions over time.
Beyond the benefits of one-on-one meeting opportunities, referral groups are a proven marketing activity. Engaging in up to ten marketing activities is known to be a must for sales success, and referral groups provide great potential for the return on investment as one such activity. Participation is, however, key to getting the most out of a referral group; but that’s true with any marketing activity. Participation and active involvement make it all the difference.
Due to the nature of our business, Real Estate professionals rely heavily on partners to help in a transaction, therefore, we are natural networkers. Assuming that Successful agents know: to grow their business is good; there are number of avenues to do this, like investing in social media, investing in Google ads, determining ways to improve one’s SEO, walking neighborhoods and knocking on doors, attending networking events, or holding open houses. From my experience, the best leads, and strongest, are from introductions by those that know us, versus internet leads or even open house contacts. I would encourage agents to invest time in participating in a networking group.
~Rod Hibner, Realtor & Partner4Leads Group Lead in Campbell, CA
As a Real Estate professional, finding an opening in a referral group is seldom easy. What should one do in this situation? Ever consider starting your own referral group. Partner4Leads has the training systems, resources and infrastructure needed to build successful, active referral communities. Contact us to find out how we can help you build your own referral generating group.