What is an outside lead?
Very specifically, an outside lead is a referral to someone who is NOT a member of your group, but who has direct interest in services provided by a member of your group.
Here’s a specific example.
Member A, we’ll call her Annie, is your group’s Photographer. She specializes in photographing people, and even more specifically, loves working with professional musicians.
Member B, let’s call him Hunter, offers Copy Writing services as a member of your group.
- Hunter knows a professional musician by the name of Michael (NOT a member of your group)
- Michael is looking for a photographer to do promo shots his band’s upcoming tour
- Hunter tells Michael about Annie, highly recommending her photography services
- Michael expresses interest in connecting with Annie.
- Hunter introduces Annie to Michael
That is an outside lead!
Another example is involves a referral to someone who is of direct strategic interest to a member of your group. You can learn more about this type of referral by checking out this blog post.
Here’s why you needs outside leads.
You can refer yourself to other members to your hearts content, but doing only this will limit the growth potential of your business and the businesses of your co-members. It will also limit the membership growth potential of your entire group, predicated on the fact that the value of a group is largely measured on the quality of referral lead activity. There’s absolutely nothing wrong with members doing business with one another. In fact it’s encouraged; but the fact remains that real and ongoing sales growth comes by way of outside leads. This ongoing sales growth in turn raises the value proposition of membership and the group as a whole.
Your group and P4L is a relationship first community, based on a philosophy of abundance and giving. Give outside leads to others, and the universe will send outside leads your way. This assumes your also giving lots of value to others and that you’re really good at what you do.
Have thoughts on this topic? Leave me a comment below.