Two or three years ago I was introduced to a book called The Miracle Morning, by Hal Elrod. That book got me to shake up my own morning routines. Over time, I kept hearing more and more about morning routines and rituals, including the routines our planet’s most successful and productive. Turns out that the highly successful and uber productive all have morning rituals and routines, some more consistent than others, but they all have them.
Adopting and trying new morning rituals has really helped me start my days off with a much better mindset than when I payed no attention whatsoever to the first 30 to 60 minutes of my day. For me, the introduction of specific routines has made a noticeable difference in my life. Here are my current morning routine and rituals. Continue reading Morning Routines and What I’ve Learned from Them
The topic of asking better questions came up recently in conversation in the context of having productive 1-on-1 meetings. The person with whom I was having the discussion suggested that everyone talks about asking better questions, but so few people do so. He went so far as to ask me what questions should we be asking? That in and of itself is a tough question.
In the setting of a 1-on-1, where I’m trying to learn about someone’s business and their specific customer needs, I typically ask the following two questions.
“Tell me about a project you’re currently working on, or a client with whom you recently worked?”
Everyone loves doing business with fellow group members, but the real value of a referral leads group is getting (and giving) referrals from outside of a group’s membership. This means that you’re being referred to the clients, prospects, friends and family of your fellow members. When this happens, you’ll know you’ve reached the mother load of trust and respect.
The Key to Receiving Outside Leads
Herein lies the key to receiving outside leads–trust and respect. This key can elude some. Sometimes it’s merely lost between two individuals. Trust and respect in this context can be a challenge. For example, if I refer you to a client of mine, I expect follow-through and awesome customer service. Continue reading Generating Outside Leads
I recently read an article about mastermind groups and found that they share some attributes and best practices with leads groups. No big surprise, but it’s nice to read it from someone else. Here’s the short list of commonality.
Meet Regularly And Precisely. I (the blog post author, Sid Savara) call this the “nuts and bolts.” Keep to a regularly scheduled time, ensure all members are punctual – and end on time.
Make sure you capture what happened at each meeting – lessons and triumphs, goals, and items you want to keep each other accountable to.
Pick your Partners. A mastermind group (like a referral/leads group) is only as good as the people in it – pick your partners with care.
Agree On Ground Rules. …keep in mind the purpose of setting rules is not to stifle anyone – the purpose of the rules is to ensure everyone benefits from the mastermind group. In referral groups, the rules help with accountability.
“I had moved to CA in May 2010 because my girlfriend’s (now wife) work brought us here. By November 2010 I started my own business here in CA, and found my Partner4Leads group in May 2011. Knowing that marketing is one of the major keys to any business that is trying to grow, I joined the group I was introduced to, and have been completely blessed with everything I have received from my group ever since that day. Continue reading Success Stories Featuring Rob Mokry
It’s a well known fact that the momentum of referral groups tends to ebb and flow. The degree to which this ebb and flow occurs varies by group. The most common culprit of momentum loss is the result of few or no new visitors at the weekly meetings. This can have group members scratching their collective heads over the question of how to attract more guests.
Often, members will stop inviting guests once they’ve gone through your entire personal network. In this case, one can choose to look at the situation as a challenge similar to the challenge that businesses face on a regular basis–the challenge of getting more leads, or in this case, more guests. While the answer is relatively simple, it’s not always so obvious. Continue reading The Ebb and Flow of Referral Group Momentum
In July, we announced a success stories contest in which we asked members to share with Partner4Leads members and the business community at large. While we knew this was a great way to obtain some wonderful testimonials, we knew that said testimonials would act as a powerful selling tool for member groups. As we said at the outset of the contest, success stories are extremely useful for attracting guests and new members for referral groups and member businesses. Continue reading Success Stories Contest Winner
We’ve written about it in the past, but it’s worth reiterating the importance of actively referring your partners. Reason one is that by letting clients know that you’re a hub of resources, you’re strengthening your client relationships; and strong relationships improves your chances for more business. Reason two is that actively referring your partners plays into the “givers gain” philosophy. It’s human nature to want to help those who have helped us.
Part of referring your partners involves actively seeking out opportunities to do so. Promoting partners in your social network can be an effective way to let clients and friends know that a) you’re involved in a referral group and b) that you’re a resource hub. Like any marketing activity, regularity and repetition is key. Social media is a great way to promote your partners on a weekly basis. Choose a partner to promote weekly, focusing first on your your Professional Pod (i.e. ideal referral partners). As with your one-on-one meetings, make your Pod the initial focus, and then expand outward to others in your referral group and sphere of influence.
Here are some examples of social media posts that you can use to promote your partners.
Your Partner4Leads group website includes easy to use links to Facebook, LinkedIn and Twitter (Posting About Your Group on Facebook, Twitter and LinkedIn). Get creative and get social when promoting your partners and group. It’s easy exposure and could help you find your next client or referral partner.