Have you ever asked someone if they’d like to come check out your leads group meeting and gotten the reply, “No thanks, that’s not for me.”
This is a common response. Being invited to a leads group meeting can feel a little like being invited to a multi-level marketing event. It smells of recruitment and your not sure how much pressure your going to encounter.
There are better ways to invite people, here are two simple techniques I frequently use to invite professionals to my group. Neither is high pressure, and both are about helping the person I’m talking to…
I Have Someone I Want You To Meet: The best way to invite people to a group meeting is to follow the same principle you use in being an effective networker. Don’t look to sell anyone on anything, simply look to help people through beneficial introduction or referral. For instance, if you meet a local electrician and you have a Realtor and General Contractor in your group, don’t say, “hey I have a leads group I want you to come to”, instead tell the electrician, “I have a couple of great trades people want to introduce you to, I think they might be excellent connections for you to generate referral business”. Then ask them if there available to come to your group’s next gathering for an intro. Useful introduction and referral is the name of the game, you are simply trying to connect people who can help one another.
We Need Someone We Can Refer: Another technique I will sometimes use – I’ll let people I meet know that I belong to a referral group and we are looking for someone in their profession that everyone in our group can refer clients to. Would they be interested in meeting others in our referral network? I’d love to make some intros.
Remember the key to inviting people to your group — present it to them in a way that is focused on helping them connect with others who may be helpful to them.