New Membership Acquisition

“Acquisition” sounds a bit impersonal, but we all want new members. Here’s why…

  • New members bring new business opportunities
  • New members bring new opportunities to serve others
  • Every new member ensures your group’s sustainability

Part of getting new members is inviting people to check out your group. I’ve written plenty about this, but if your new or just want a refresher, check out these blog posts.

Best techniques for inviting guests

Driving a weekly guest parade

Plant, leaves, seeds, growth

The Membership Directive

The guest break out session of part of the bigger process called The Membership Directive. It all begins when a guest walks in the door to your group meeting. It is conducted by a group leader, such as a member of your Membership Directive team; but an important behind-the-scene function that all members should have a basic understanding of.

Key Points of the Guest-Breakout Conversation

Here are the key points of the guest-breakout conversation.

Start by asking, “What do you think of our group meeting so far?” Then take note of any questions. You’ll be able to answer them in the minutes that follow. Next explain what the group is all about and what being a regular looks like.

Here are your specific talking points.

  1. Our group is relationship-first business community
  2. We meet weekly and ask all members to send someone in their step, if they expect to be absent
  3. We’re expected to meet 1-on-1 with each other, on a recurring and rotating basis. This helps build our relationship first culture.
  4. Everyone is expected to give at least 1 referral per month, to another member in the group
  5. Expected to bring 1 guest per month to a group meeting
  6. Our group is membership based group and professional exclusive
  7. The path to membership is to first visit two meetings, so we’d like to invite you back to attend our next meeting
  8. There’s a $50 onetime fee to join our group + a monthly membership fee, but it’s only $50/month.
  9. First we want you to visit again to make sure that our group is a good mutual fit for you and your business
  10. If all goes well following your next visit, you apply for membership online

Close by asking, “Do you have any questions before we return to the meeting?”

You can read more about our Membership Directive process and best practices in this blog post.

Membership Growth

Did you like or do you have questions about this post? Leave a comment below.

Published by

Roberto R Hernandez

Marketeer, Musician & Author