Why “Free” Leads Groups Typically Don’t Work

People sometimes ask me, “why not start a FREE leads group or referral networking club?”  The answer is surprisingly simple — They usually don’t work!

One of the key elements for any leads group, referral networking club or referral marketing program to take root, proliferate and facilitate referral lead generation among the members, is commitment. Commitment to regular in person meetings, commitment to learning about one another/ supporting one another, and commitment to actively referring one another.

The vast majority of  free referral groups that get started usually falter and fail as there’s a lack of real commitment by members. These referral groups tend to have very high turn-over rates, low meeting attendance and little referral lead generation activity — all leading to collapse.

By charging everyone in your community just a little something you tend weed out the “takers” (people looking to receive without giving), create a sense of value among the members, improve meeting attendance, lower turn-over rates and ultimately create more commitment to referral lead generation.

In the world of small business networking and referral marketing giving and getting referral networking commitment is key!