You can refer yourself to other members to your hearts content, but doing only this will limit the growth potential of your business and the businesses of your co-members. It will also limit the membership growth potential of your entire group, predicated on the fact that the value of a group is largely measured on the quality of referral lead activity. There’s absolutely nothing wrong with members doing business with one another. In fact it’s encouraged; but the fact remains that real and ongoing sales growth comes by way of outside leads. This ongoing sales growth in turn raises the value proposition of membership and the group as a whole.
Your group and P4L is a relationship first community, based on a philosophy of abundance and giving. Give outside leads to others, and the universe will send outside leads your way. This assumes your also giving lots of value to others and that you’re really good at what you do.
Have thoughts on this topic? Leave me a comment below.
Two or three years ago I was introduced to a book called The Miracle Morning, by Hal Elrod. That book got me to shake up my own morning routines. Over time, I kept hearing more and more about morning routines and rituals, including the routines our planet’s most successful and productive. Turns out that the highly successful and uber productive all have morning rituals and routines, some more consistent than others, but they all have them.
Adopting and trying new morning rituals has really helped me start my days off with a much better mindset than when I payed no attention whatsoever to the first 30 to 60 minutes of my day. For me, the introduction of specific routines has made a noticeable difference in my life. Here are my current morning routine and rituals. Continue reading Morning Routines and What I’ve Learned from Them
The topic of asking better questions came up recently in conversation in the context of having productive 1-on-1 meetings. The person with whom I was having the discussion suggested that everyone talks about asking better questions, but so few people do so. He went so far as to ask me what questions should we be asking? That in and of itself is a tough question.
In the setting of a 1-on-1, where I’m trying to learn about someone’s business and their specific customer needs, I typically ask the following two questions.
“Tell me about a project you’re currently working on, or a client with whom you recently worked?”
Everyone loves doing business with fellow group members, but the real value of a referral leads group is getting (and giving) referrals from outside of a group’s membership. This means that you’re being referred to the clients, prospects, friends and family of your fellow members. When this happens, you’ll know you’ve reached the mother load of trust and respect.
The Key to Receiving Outside Leads
Herein lies the key to receiving outside leads–trust and respect. This key can elude some. Sometimes it’s merely lost between two individuals. Trust and respect in this context can be a challenge. For example, if I refer you to a client of mine, I expect follow-through and awesome customer service. Continue reading Generating Outside Leads
Being a leader can and should be a rewarding experience. The truth about leadership in referral leads groups is that leadership teams can become somewhat stagnant over time. This is a natural and unavoidable occurrence. A couple of unfortunate side affects of leadership team stagnation:
Membership Growth is the Product of Two Components
Growing the membership in a referral leads group comes down to the following.
Intentional and Methodical Follow-up
Inviting guests is addressed in one of our earliest posts on creating a guest parade, so the focus of this article will be on the follow-up component.
Intentional follow-up is driven by your group’s Membership Director and her team. Your Membership Director leads the charge in follow-up that is intentional and intended to qualify member candidates and bring them into the fold of membership. Here are a few very important points that your Membership Director will communicate to guests on their first visit, during the Guest Breakout Session. Continue reading Membership Growth
I recently read an article about mastermind groups and found that they share some attributes and best practices with leads groups. No big surprise, but it’s nice to read it from someone else. Here’s the short list of commonality.
Meet Regularly And Precisely. I (the blog post author, Sid Savara) call this the “nuts and bolts.” Keep to a regularly scheduled time, ensure all members are punctual – and end on time.
Make sure you capture what happened at each meeting – lessons and triumphs, goals, and items you want to keep each other accountable to.
Pick your Partners. A mastermind group (like a referral/leads group) is only as good as the people in it – pick your partners with care.
Agree On Ground Rules. …keep in mind the purpose of setting rules is not to stifle anyone – the purpose of the rules is to ensure everyone benefits from the mastermind group. In referral groups, the rules help with accountability.
“I had moved to CA in May 2010 because my girlfriend’s (now wife) work brought us here. By November 2010 I started my own business here in CA, and found my Partner4Leads group in May 2011. Knowing that marketing is one of the major keys to any business that is trying to grow, I joined the group I was introduced to, and have been completely blessed with everything I have received from my group ever since that day. Continue reading Success Stories Featuring Rob Mokry